Last year Target receive a lot of backlash for the lack of plus size options in their stores. Well they are now going to spice it up. Feb 22nd they line Ava & Viv will hit online and start rolling into stores after. Currently prices range from $10 to $79.99 and there will be new pieces hitting every month just like Target’s other lines.
Cool thing is bloggers Nicolette Mason, Chastity Garner, and Gabi Gregg have a behind the scenes video about the campaign and will be in the look-book that drops Jan 22nd. Looking at the behind the scenes has me hype because the pieces look great.
I get a lot of my daughter’s clothes from Target so it’s great I can get my shop on too.
This is a big step! I can’t wait to see what they produce for fall.