Lane Bryant, the most recognized specialty size apparel brand, is proud to debut its latest designer collaboration with acclaimed ready-to-wear designer Prabal Gurung in the March issue of Vogue Magazine, on stands today. The Prabal Gurung X Lane Bryant collection, created with the idea that style comes in every size and that women should not be defined by society’s notion of beauty, will be available in select Lane Bryant stores and on the brand’s website starting February 27, 2017.
The Prabal Gurung X Lane Bryant collection will debut with a two-page ad spread within Vogue’s pages featuring Gurung and campaign model Ashely Graham. Shot by photography duo Inez and Vinoodh, the ad beautifully captures the relationship between Gurung and his muse Graham, highlighting the effortless fluidity of this groundbreaking collection that resonates both on- and off-camera. Additional images from the shoot will be visible on Vogue.com.
Gurung, inspired by Graham’s fierce tenacity, believes that every size deserves the designer treatment, and that belief translates into each image shot. Using #ThisBody as his inspiration, Gurung has created a collection that truly gives the Lane Bryant client what she has asked for: clothing that inspires her to shine.
“I am grateful to the Lane Bryant team for giving us the opportunity to create beautiful clothes that celebrate women who inspire us,” said Gurung. “Our goal has always been to create a luxury brand with soul, and inclusion is inherent to this ideal.”
Bridging designer fashion and affordability, the Prabal Gurung X Lane Bryant collection offers beautiful pieces for every budget, including a minimalistic jumpsuit, full skirts and form-fitting dresses paired with feminine florals and bold color blocking, creating sexy yet stylish pieces. Collection prices range from $38-$398, and items in the collection are available in sizes 10-28.
At Lane Bryant, we see all women as beautiful, and worthy of being celebrated. This is why we continue to partner with talented designers like Prabal, who are as inspired by our client as we are,” said Lane Bryant Chief Marketing Officer Brian Beitler. “Our mission is to empower her to dress as she likes, with fashion she wants and deserves, leading our brand to continue our message of body-inclusively for #ThisBody through the Prabal Gurung X Lane Bryant collection launch.