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Otis College of Art and Design:
Change is the only constant thing in this world and this is that one fact that needs to be known by all the apparel making companies in this world. Having the ability to bring a change from time to time is something that keeps apparel making companies worth looking for amongst the customers. In the quest of providing the customers with something new, the company Lane Bryant has decided to come up with something rather new. The company has come up with the idea of having collaboration with the students of the Otis College of Art and Design.
IT WAS SO EXCITING TO WORK WITH THESE EMERGING DESIGNERS! I CAN’T WAIT TO SEE THE INCREDIBLE THINGS THEY DO NEXT.— LINDA HEASLEY, PRESIDENT & CEO, LANE BRYANT
The collaboration:
While talking about this new step with the media, the spokespersons of the company said that the reason behind this decision was the fact that the new blood always has the best ideas in the mind but find it difficult to bring it out to the world. This collaboration will help us in having new dresses with better designs and cuts. At the same time, this decision will also help the students in bringing out their thoughts into reality and show the whole world the real talent that they have. The spokespersons also came up with the idea that the company has decided to make further collaborations with other universities as well providing opportunities to as many students as possible.
WE’RE ALWAYS LOOKING AT THE FUTURE OF FASHION…AND HOW EVERY BODY CAN BE REPRESENTED. SO WHEN ISABEL TOLEDO SUGGESTED THAT WE WORK WITH OTIS, WE JUMPED AT THE IDEA.— LOU ANN BETT, EVP CHIEF MERCHANDISING OFFICER, LANE BRYANT
The showcase of the dresses:
This step of the company is being appreciated quite a lot. Last year the company had decided to come up with the idea of providing twelve students with an opportunity of letting their designs be a part of the runway. The attires made by the students were showcased by the models which were highly cherished by the audience. This time, the company has decided to take a step higher and came up with the idea that was even more appreciated not only by the customers but also by the contemporaries.
Pieces come in sizes 14 to 28, and range from $54.95 to $119.95. The Lane Bryant x Otis College of Art and Design collection is available online and at the Lane Bryant’s 34th Street store in NYC and their L.A.-area location at Del Amo Fashion Center.
